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Cause Marketing on Facebook is Good Business

Lately it seems I’ve been seeing more and more businesses using cause marketing to widen their reach on Facebook. It’s a great way to not only give back to a cause close to your heart, but also raise...

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Three Tips to Boost Store Sales

Looking to boost sales with your customers? Here are a few tips: Be a retailer without borders. If your customers are not coming to you, perhaps you can go to them. Consider setting up a table at a...

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What Every Great Blogger Should Be Doing

How is your blog going? Do you need some inspiration on how to spruce it up, spice it up or create new excitement? DO – Create a conversation rather than trying to sell, sell, sell. Your blog should be...

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Join Me in Making Small Business Saturday a Huge Success!

Recently I was named as an advisor and spokesperson for American Express OPEN’s Small Business Saturday (SBS). I’m hoping you’ve heard of SBS, a program introduced by American Express last year to...

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Strategies to Boost Your Bottom Line on Small Business Saturday

Below are a few ways you can promote Small Business Saturday and drive customers to your store on November 26th. Get a jump start on marketing Small Business Saturday through your online marketing...

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New Gift Shop Trends Facebook Page

To keep you abreast of the latest trends in our industry, our publication GIFT SHOP Magazine has recently launched a new Facebook page. The page is centered around keeping independent retailers...

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Try Online Advertising this Holiday Season

Lately I’ve been blogging about various ways to promote your business during the holidays. Another great option to experiment with is targeted online advertising using search engines like Google,...

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Interesting Use of a QR Code in Email Marketing

Recently I received an interesting email from a flower shop named Rose Red & Lavender in Brooklyn, NY, that included a 20 percent off coupon which uses both a link and a QR code to whisk readers to...

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Join Everybody On Pinterest

Today's guest post is from Crystal Vilkaitis, Director of Social Media at SnapRetail. What’s been around for two years, has crossed the 10 million user mark faster than any other standalone website in...

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Shop Small on November 24

For the second annual year, I am the spokesperson and advisor to Small Business Saturday. Part of my role includes participating in newspaper, radio and TV interviews across the country to talk about...

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